Effect of social network in today mass communication Research Paper

Effect of social network in today mass communication - Research Paper Example By using social networks as mass communication marketing tools, companies around the world are able to interact with their customers and advertise their products like never before. To understand how social media marketing works as a mass communication marketing tool, the importance of the Internet must be realized. â€Å"With nearly 260 million people using the Web on a regular basis in the United States alone, using the Internet has become a mainstream social activity. Consumers approach purchasing online differently, too, and as a result, you need to approach your marketing online differently as well,† (Singh, 2010). What Singh describes here is important to note. The number of users on the internet is astronomically high, and getting higher each day. As a result, the internet is seen as a perfect place to advertise products and utilize marketing practices, since such an audience is present. Social networks are crucial to this. According to a study conducted in June 2010, ne arly 80% of the United States internet population uses social networks (Heras, 2010). The top 10 social networks used as of March 2010 are Facebook, MySpace, Twitter, Linkedin, Classmates, MyLife, Ning, LiveJournal, Tagged, and Last.fm, with Facebook receiving 133,623,529 unique visits daily and Last.fm receiving 3,473,978 unique visits daily (Nations, 2010). With the amount of time and the amount of people on social networks today, it has become not only important, but nearly necessary for companies to reach out to their online audience and extend their marketing plans to include them. Advertising to the online audience of a given company or brand is not the same as traditional advertising. â€Å"†¦advertising has traditionally been viewed as one way communication, delivered from the marketer using ads through some media vehicle to a receiver, the target audience. Thinking of advertising as one-way communication limits what is possible, particularly online,† (Tuten, 200 8). Social networks are all about communication: people getting in touch with long lost friends and family members, keeping in touch with the friends you already have, and in some cases, making new friends. From a business perspective, businesses must find a way to make themselves part of the communication. â€Å"Online, advertising becomes more about conversations, connections, and shared control and less about passive consumption of packaged content,† (Tuten, 2008). Brands join in on the communication by interacting with their customers using these social networks. On Facebook, brands create fan pages, where their brand can be â€Å"liked† by their customers. These fan pages have various ways in which they can engage customers to communicate. Many fans simply comment the fan pages, talking about a favorite product or an experience with the product. From there, the brand is responsible to monitor these comments and respond to them, with at least a simple thank you. Th e more they elaborate on their responses to comments, the more they can engage customers in conversation and develop a relationship between the customer and the brand. This can also be done by creating engaging status updates, where they encourage customers to share with them. This allows the customers to feel like they are contributing to a brand and that their voice is being heard. From there, it is largely in the customer’

Leininger's Model Essay Example | Topics and Well Written Essays - 500 words

Leininger's Model - Essay Example The author asserts that if one realizes the meaning of care and its processes, one is in a position to explain and predict well being or health. Transcultural nursing or the culture care mainly deals with the way of life or nursing of clients. Moreover we are nurses and we do work in different locations and nursing fields, our group figured out how culture care can be adapted into our career. In search of more knowledge on it and the way it applies to our occupation, will develop and build each person more as efficient nurses (Sitzman, &   Eichelberger, 2011). According to leininger the cultural care theory intends to give a culturally harmonious nursing care through cognitively based supportive, enabling, assistive, or facilitative decisions or acts that are mainly customized to fit with groups, institutions or individual’s life ways, cultural beliefs or values. The major purpose for this type of care is that it is aimed at providing advantageous health outcomes and meanings for the people of the same or different cultural differences (Leininger, &  McFarland, 2006).   The society is too diverse in terms of norms, value beliefs and behaviors and due to constant environmental and internal stimuli which builds a mark in the mind of each person or character and well seen through religious structures, artistic expression and social practices. The end outcome of such transformation is what the society recognizes as a culture. Culture directs peoples doing, being and thinking. In the perspective of nursing practice, different cultural backgrounds can greatly affect the views on well being, illness and health, which on the other hand will have an influence on people’s mentality about healthcare and its outcomes. There are so many challenges which keep reoccurring in the health sector due to its diverse culture thus transcultural care has been of great help in developing health care services (Sitzman, &

Bilingual Education Essay Example for Free

Bilingual Education Essay Bilingual Education isn’t an issue that’s been short lived. The programs have existed as far back as the late eighteenth century; Immigrant students were then instructed in their first language. Ohio became the first state to adopt an actual bilingual education state legislation in 1839. Other states soon followed, although the variation in language was somewhat broader (Lipka n.p). Controversy has been constant over what methods are actually effective, and what methods need to be retired. Since we are a nation that doesn’t have a national language and requires every child to obtain an education, the responsibility to provide one, becomes ours. With more and more immigrants coming from Mexico, the need for a successful bilingual education method is exploding. Educating any student in a language foreign to their own seems ridiculously absurd. One that doesn’t understand the language well can’t obtain anything taught in the foreign language. Although many approaches of bilingual education are used throughout the United States, they all vary in theory and in teaching style. The students have to be thoroughly taught English before joining an English speaking classroom making Immersion the most successful method. During the Civil Rights movement in the 1960’s, bilingual education became an issue, making legislation necessary to help resolve the problem that had been affecting students and families so harshly (Lipka n.p). â€Å"In January 1968, President Lyndon B. Johnson signed the Bilingual Education Act, which incorporated native-language instruction into the curriculum (Lipka).† Although the Bilingual Education Act was signed, the discrimination didn’t stop. A few years it was found in the court case Lau vs. San Francisco School District that the Bilingual Education Act wasn’t being carried out in their school. The law suit represented 1,800 other students; eight-year-old Kenny Lau sued the San Francisco School District over English-only instruction in a school where most students spoke only Chinese. These students couldn’t learn in the English, because none of the students understood English. â€Å"The Supreme Court ruled that schools without special provisions to education language-minority students are not providing equal education and violate the Civil Rights Act of 1964. The Federal government publishes new materials in nearly seventy languages and allocates sixty-eight million dollars for bilingual education† (PBS n.p). After the Supreme Court hearing things still weren’t better for minority speaking students. Help was needed then, and remains the same today. There are many different methods that educators choose to use in their classrooms, although some are controversial. â€Å"The bilingual programs of today are mostly a product of the Bilingual Education Act (Title VII) passed in 1968† (ECS n.p). Some states have mandated laws that enforce a strict bilingual program that is taught in all public schools in their state, while others aren’t as strict. Some states need the programs more than others. According to ProEnglish, â€Å"15 states account for 94% of students who speak languages other than English in their home.† Therefore, we know that in these fifteen states we must teach English efficiently. These students all speak a native language in their homes, so on the contrary to some beliefs, these students are not easily going to pick up on a native language. Today we know more about educating students of a minority language then we did in the past, but we are still struggling with it today. Some people even believe we should completely throw bilingual education out. If that happens, there wouldn’t be opportunity for those native speaking students. We would have much larger number of non-English speaking Americans, and a lot more citizens that couldn’t find jobs. Lastly, it would be breaking the Civil Rights Laws. There are countless misconceptions about bilingual education. Some even believe that it’s simply a lost cause, but statistics show other wise. â€Å"In 1990, only three percent of U.S. residents reported speaking English less than well or very well. Only eight-tenths of one percent spoke no English at all (Crawford n.p)†. There are many effective methods to teaching these students. Some argue that if taught the native language, it can’t be transferred to the one learned, while this may be difficult for some, it is possible (Crawford n.p). Students would have an easier time transferring their knowledge from their native language opposed to being taught in a language that isn’t understandable at all. Critics complain about the tax dollars we spend to teach these non-English speaking students, but they also complain about all the minorities that have to live on welfare. Maybe if they were better educated it wouldn’t be quite the case. Critics also believe that bilingual education programs aren’t promoting English, but merely teaching students only in their native language. Most every program in the United States promotes the teaching of English in one form or another. Although, they are not trying to remove ones culture and linguistic heritages, they are just preparing them for success in the public school systems and in the English speaking nation we live in. â€Å"According to one study, school districts reported that 28% of limited English proficiency (LEP) elementary school students receive no native-language instruction. Among those who do, about a third receive more than 75% of their instruction in English; a third receive from 40 to 75% in English; and one third of these receive less than 40% in English (Crawford n.p). Hispanic dropouts continue to remain high. There is multiple factors associated with these statistics, such as; family poverty, English proficiency, some simply never even enrolls in school (NCES n.p). â€Å"In 2005, more than one-fifth (22.4 percent) of Hispanics 16 through 24 years of age were dropouts, according to the National Center for Education Statistics (NCES n.p)†. The Hispanic dropout rate can be lowered with good bilingual education plans for teaching those who can’t speak English. The rate is especially high in Mexican immigrants. â€Å"In fact, the status dropout rate of 44.2 percent for Hispanic 16- through 24-year-olds born outside the 50 states and/or the District of Columbia was more than double the rate of 16.1 percent for Hispanic youths born in the United States (NCES n.p)†. These individuals don’t have the education that is necessary to succeed in the United States, which is not fair according to Civil Rights laws. There are multiple causes for the high dropout rate, but their understanding of the language is a leading cause. So, to be equal to all students, we must provide the same opportunity to native-speaking students. Methods are plentiful to educating students whom don’t speak the dominant language, but most generally only a few methods are currently used in public schools in the United States. First, the submersion method, in a submersion program the native speaking student is placed in the classroom right along with the English speaking students (Queen n.p). Students are expected to learn what the other students are being taught even though they may not fully understand the language. You could basically consider this method a â€Å"sink or swim† type of education. It sounds absurd for one to expect another to learn something in a language they cannot even decipher. This method may not be considered Bilingual Education to some because only one language is being used. Even if this is the case, students are still being educated in a language unfamiliar to them. Students cannot understand something they aren’t familiar with. If they seem they are picking up on the language conversationally, they still may not register thoughts in English to actually learn material that is being taught in the classrooms. This method will not work for most students; native speaking students will continue to fall behind. Eventually students won’t be able to catch up with other students their age. Submersion is therefore, no one way for a student to learn anything. Students that fall behind could potentially add to the high statistics in the high dropout rates. Many schools today have English as a Second Language (ESL) programs, such as the Scott County School district uses today. This is when a non-English speaking student is placed in English speaking classrooms for part of their classes, while for others they go to an ESL classroom. When in the ESL classroom they concentrate on learning English to succeed in their English speaking classes. This method can be very effective if the student’s participate, but if they fall behind there is going to be many hardships catching up. Some students will never catch up to their age group in school and won’t finish their education (Queen n.p). Students in ESL programs aren’t given enough time to learn the language well enough to succeed; therefore the time they spend in English speaking classrooms could be considered useless to some. If they’re not understanding of the language, this seems like a waste of the student’s time. It can also be an imposition to the English speaking students in the classroom. Special time and attention would have to be given to these native-speaking students. That time would then take away from the English-speaking student’s education. Students aren’t actually taking in anything they’re learning, other than picking up on a few English words, then this is a waste of time to not only the teachers that aren’t qualified to teach them, but to the English speaking students in the classroom as well. Minority students must receive intensive instruction, since the drop out rate of non-English speaking students in the public system is so high, measures must be drastic. â€Å"The General Accounting Office reported in February 2001 that out of 70 studies reviewed; only three focused specifically on how long it took students to attain English proficiency. General estimates ranged from four to eight years (ECS n.p).† Therefore we know that learning a foreign language enough to learn isn’t easily done and it isn’t necessarily a speedy process. We have to give intensive instruction, and we must not give up on these students. This method isn’t effective enough though, it takes years to learn English in ESL programs as researchers have found. Being as this method takes so long, there is not time for students to keep up with their classes. Many students will not succeed, and will never accomplish what is required to graduate high school. One of the biggest controversies schools and state legislators are facing is the argument with immersion versus Bilingual Education. The ESL method is used a frequently in the U.S, but many ESL supporters are starting to follow the new immersion trend, because it doesn’t take students as much time to learn English. Immersion method of teaching students are intensively taught English for a period of time, for example one school year. After they have learned English well enough to understand, and to actually have the chance to learn English. They are placed back again in English speaking classes and that’s where they will continue their education. Immersion can stop students from dropping-out and falling behind. Critics argue this is just a loss of time, but with ESL they are in the long run loosing even more time. â€Å"At a leadership meeting a participant decided to speak up, she was an ESL teacher. She said, Research shows that it takes five to seven years for a student to master English well enough to succeed in a mainstream classroom, she said, adding that this finding was only for children who were already proficient in their first language. For kids without good language skills of any kind, it takes 10 years, said the teacher† (Triangle Business Journal N.P). Students that don’t speak well enough English get thrown into English speaking classrooms that they are not ready to be. Upon this happening students continue to fall behind and could be accounted for such high dropout rates in native speaking students, especially in the Hispanic students. Native-speaking students will have a hard time understanding material in English when you present it before they truly understand enough but, if you make sure they understand the English first, teaching them in English is going to be much more effective and that should be a given. Bilingual Education will be effective in different ways for all different students. Any language students learn differently, some like more visual aide, while others like lots of verbal explanation. That being said, there is no difference in teaching students of another language. Every student has similar basic needs, therefore there should be a basic method used everywhere. We can’t expect these students to sink or swim; a good method must be used. Since most of these students don’t have any sort of an English background at home, then educators can’t expect them to receive any help from the home. So, all the English has to come from the school. Since every student is going to learn at their own pace, we must teach them extensively, without doing so understanding English will not come quick enough. Teaching them English isn’t taking them away from any of their native culture; it’s preparing them for success in the United States. Preparing students for success in English educators will be abiding the civil rights law, and offering each student the same education. If parents don’t want their child speaking two languages or learning English, they should take their child to a private school that will only teach their child in their native language. Although, most native-speaking parents want their children to be fluent in English as well as the language they speak at home. There are also so many advantages to being bilingual today. When traveling foreign countries one could commute with others. It also leads to exposure to both cultures, and one will become more culturally diverse. If one wanted to move to another for another country for any different reason they would have an easier time adjusting. The United States today there are many different language being spoke all over, all the time. Employers look for multi-lingual speaking employees so that they can meet everyone’s needs. Places such as the hospital, multi-language speaking employees are essential, because not only do English speaking patients come in, as well a lot of other native-speaking patients. Scott City and surrounding areas there are a lot of Spanish speaking people, whom need the same things English speaking people do. Therefore, offering one who is bilingual on the job is going to help tremendously. Since the United States has no official language, I suppose we can’t expect everyone to speak English. According to ProEnglish, over 30 states have adopted English as their official language. Some federal legislation implicitly standardizes English (Wikipedia n.p). Knowing English could almost be considered essential to survive and succeed in this English speaking country. â€Å"According to the 2000 census, the United states has 215 million that are speaking English. While only 28 million speak Spanish, and next a Chinese language who has about two million speaking in the United States (Wikipedia n.p). This should be enough proof to any educator or legislator that knowing English is essential. If one is bilingual in English and Spanish, then even better. English is most essential to be successful in the United States. There are endless reasons that knowing English in the United States that would be essential to anyone. The United States is the â€Å"land of the free†, so there is not law stating one must speak the most commonly spoken language: English. To be exact about ninety-six percent of Americans speak English (Wikipedia n.p). To be successful, one will want to understand the language. Most colleges in the United States are all taught in English, although you could go to a school speaking your language, the majority will be teaching in English. Students that want to succeed and go to state colleges they’re going to need to understand English. The opportunity is available for all students, but some might have it harder with the different method that’s used in schools across the United States. All methods can work in teaching students; some are just more successful than others. We must educate these native-speaking students so that they have the equal opportunity that English-speaking students do. The need for bilingual education is astronomical; it’s simply what’s right. Students need to learn English to have the same opportunity for success as others. Some might even have more opportunity once they are fluent in more than one language. The point is we need a good program that works efficiently to educate every native-speaking student in the United States. All the methods have their perks, but we need the most effective and efficient program to teach these minority students. The submersion method doesn’t help any student that is struggling with English, they simply sink or swim. The method might be cheaper, but it will not help any student with the need for Bilingual Education. The only advantage some consider is budgeting. The English as a Second Language program defiantly is a step-up from the Submersion program, but it shows many weaknesses as well. The program wastes time with students in English-speaking classrooms, that don’t even understand the language. Although they are being taught English, and have an instructor also teaching in their native language, the teaching of English, simply isn’t intense enough. That’s why Immersion is the best way to educate these minority students that cannot speak English, although they may loose a year of education, they are not going to fall behind anymore than that. When they finish the program, they will be able to understand and speak English. When they are put into English-speaking classrooms they will understand everything being taught. This is what we need for these native students to keep up with the English speaking students. This will minimize minorities’ falling behind; dropout rates, and maximizes English understanding. Immersion is the best way to teach these students, and will in turn help these students succeed to fullest of their potential. Immersion makes Bilingual Education is faster and more successful. When structured English immersion plans were used in California, â€Å"after two years of instruction, students made significant gains in reading and writing in English as well as math, relative to students’ nationwide taking the Stanford 9, most of whom are native English speakers (NCPA n.p)†. This seems proof enough, that immersion is the way to teach our minority students English successfully. Citations: 1. National Center for Educational Statistics. Student Effort and Educational Process.n.d. 2006. 10 April 2009 . 2. Education Commision of the States. n.d. 11 April 2009 . 3. Queen, Robin. Bilingual Education. 2005. 12 April 2009 . 4. Jones, Madison and Renee Bou-Waked. School Choice and Hispanic Dropouts. 12 November 2007. 8 April 2009 . 5. Crawford, James. Ten Common Fallacies about Bilingual Education. November 1998. 7 April 2009 . 6. Hood, John. Immersion vs. bilingual education.†Triangle Business Journal (1997): n.p. 7. Lipka, Sara. The Battle Over Bilingual Education. The Atlantic Online (2002): n.p. 8. PBS. Master Time Line. n.d. 10 April 2009 . 9. ProEnglish. The status of bilingual education in America. n.d. 8 April 2009 . 10. Wikipedia. Languages of the United States. n.d. 9 April 2009. .

Theories Used to Increase Work Motivation

Theories Used to Increase Work Motivation INTRODUCTION Employees are organizations, best asset as stated in American Psychological Association, 2006. The businesses of todays market emphasize on how to motivate subordinates in order to create productive and high-quality work environment. The case study states different methods to advance staff motivation for the satisfaction and increase in work performance of changing work environment. In Part A, the study involves the application of Herzbergs Two-Factor theory, Lockes Goal-Setting theory and Job design theory in a telecommunication firm called O2. O2 is a leading provider of mobile and broadband services to consumers and businesses in the UK To understand the theories of work motivation, the case study interprets the structured interview of an O2 sales advisor. After analysing the interview; suggestions were made to enhance the sale advisors work motivation. In Part B, there is a discussion on identifying the national culture differences and compare whether they would be effective for the Indian working environment from that of Part A. The theories are compared to a sales advisor of an Indian telecommunication industry named Airtel. According to Konsik et al (2007), Airtel is Indias largest telecom industry. JOB DESCRIPTION The sales advisor at O2 in the UK is responsible for the promotion of the companys products and its brand to potential customers, including solving their problems and tackling their complaints. The job role is designed to meet the targets and the person should possess good communication skills and should be confident (Randstad, 2010). The daily duty for the position is consisted of client reception, product and service introduction, selling phones and business contracts signing. THEORIES TO INCREASE WORK MOTIVATION In order to understand more about the job role, we interviewed Mr Ademola Abimbola who presently works as a sales advisor in O2 (see appendix exhibit 1). From the interviews, it can be seen that numerous methods of improving work motivation has been applied in O2, yet there is a possibility to increase it by using Goal-Setting theory and Herzbergs two-factor to enhance performance and satisfactory need. In this part the three theories will be analyzed and evaluated. HERZBERG Creating a good working environment internally and externally is essential for a personnel. From the interview, it appears that the environment for O2s workplace is likely to be improved by adopting Herzberg two-factor theory. This theory was proposed by Frederick Herzberg in 1959, who introduced five motivators, such as achievement and recognition, to contribute people toward satisfaction and another five hygiene factors containing company policy, supervision and other elements, associated with peoples unsatisfactory in their jobs (Robbins and Judge, 2001, pp.212-214). It is suggested that businesses should use intrinsic motivators to increase subordinates satisfaction that improves extrinsic working conditions not to make people dissatisfied. Nevertheless, it seems that job satisfaction does not contribute to job productivity; but the theory assumes that there is a relationship between job satisfaction and productivity (Robbins and Judge, 2001, p214). JOB CHARACTERISTIC MODEL Mr. Abimbola is given responsibility and autonomy to some extent, yet job characteristics model (JCM) may make him reach a higher level and thus Job Design will be introduced. Hackman and Oldhams JCM is based on job enlargement and job enrichment to address five core dimensions skill variety, task identify, task significance, autonomy and feedback to lead to favourable work motivation, performance, satisfaction and low absenteeism and turnover by cultivating experienced meaningfulness, responsibility and knowledge of results (Grant and Parker, 2009, p.320). Accordingly, this model can be introduced to improve satisfaction and performance. Whereas it seems powerful among work design theories, there are critique and limitations. Aldag, Barr and Brief (1981) argued that relationship between job characteristics and work outcomes was not strong. Furthermore, one paper addressed that the model did not obviously lead to job satisfaction when the employee concerned more about welfare (Robb ins and Judge, 2001, p.271). GOAL SETTING Goal Setting is an effective method to lead a positive effect over a period of time (Tolchinsky and King, 1980, p.455). Goal Setting is introduced to motivate employees at O2. According to Locke and Lathams Goal Setting theory (1990), staff setting is clear and difficult goal will improve higher performance than staff setting their own goals (McCracken and Brown, 2010, p29). When employees are assigned to their targets, their behaviour towards it depends on the degree of their conscious acceptance (Yukl and Latham, 1975, p.824). Therefore, the theory concludes that personnel performs better in the job when they receive feedbacks (Judge and Robbins, 2001, p.220) and suggests commitment to goals. However, there is criticism of this theory that it might be effective for simple jobs with few goals than a managerial job with many tasks; particularly when the tasks were difficult to be measured (Yukl and Latham, 1975, p.842). Moreover, another study argued the effectiveness of Goal-Setting that might be from different culture; but it may be effective for cultures with low power distance but not workable for countries with high uncertainty avoidance (Judge and Robbins, 2001, p.220). In addition, satisfaction, turnover and absenteeism are not stated in the theory; which is another limitation. Goal setting has many limitations while it may be one of the most influential theories of motivation. Only few studies dispute that setting a specific and difficult goal contributes to higher productivity (Judge and Robbins, 2001, p.236). CHOICE OF PREFFERED CHANGES HERZBERGS THEORY OF MOTIVATION Frederick Herzberg conducted various studies on the working environment of employees and factors leading to their satisfaction and dissatisfaction. With the help of these studies, he found out that factors that were causing job satisfaction were not the same as the factors causing job dissatisfaction. He termed the factors causing satisfaction as motivators and the factors causing dissatisfaction as hygiene factors. Motivators include factors such as growth, achievement, recognition, advancement, work itself and responsibility. Hygiene factors include supervision, company policy, salary, work conditions and internal relationships shared with employees (Robbins and Judge, 2009, p.212) It is essential for every organisation to satisfy both; the psychological and physiological needs of an employee. Psychological needs are connected to the emotions of an employee that are important to succeed and achieve the goals. These needs motivate an employee to grow in the organisation. Physiological needs are the materialistic needs of an employee. They can be fulfilled by providing material benefits. After conducting interviews (see exhibit 1), it is observed that the working environment of O2 includes various forms of motivators as well as hygiene factor. At O2 the psychological needs of an employee are satisfying, as the working environment is very informal and friendly. The employees have a direct communication at their workplace. O2 provides employment opportunities by introducing them to numerous people thereby increasing their networks. This is one of the utmost motivating factors for an employee. On the other hand, O2 is unable to fully satisfy the physiological needs of an employee. According to the structured interview (Exhibit 1), Mr. Abimbola claims that there are various benefits provided to him such as 25% discount on handsets, vouchers for retail stores such as River Island and Top man, pension schemes, eye test, 28 days annual leave and various other benefits for friends and family. However, he is not satisfied with these perks and tends to compare them with the benefits provided by other organisations. They look up to organisations like Virgin, which provides a lot of additional benefits such as good commissions and free holidays. GOAL SETTING THEORY Setting specific goals and targets give a direction to the work achieved by an employee. O2 provide Mr Abimbola an estimate of the task that he is expected to achieve. Once he is committed to the goal, he makes sure to achieve it. Thereby it can be said that goals are a great source of motivation for an employee. Moreover, setting difficult goals make an employee put in a 100% effort and results in better performance and higher productivity (Robbins and Judge, 2009, p.219). In this organisation, the staffs are included in setting of the goals. According to the interview (see exhibit 1) these goals are revised and reset every three months. However, O2 maintains a policy of setting up very challenging targets but also making sure that they are attainable. This way of functioning makes the job very stressful for the employees; nevertheless it also improves their overall productivity and performance. Justification of the choice After analysing the interview of Mr Abimbola, it appears that he is not satisfied with the perks and benefits that O2 have been offering during his time of working for the company. Due to this, his physiology needs were not fully met. Mr Ademola states that he admires mobile companies such as Virgin, who provide far more benefits such as joining UK Tribe, which is joined by only employees of Virgin and provides them numerous deals and offers. Recommendations such as vouchers for retail stores should be exchange with a discount card of a certain percent off, discount on travel insurance, discount on holidays, discount on restaurants and bars and discount on leisure and amusement organisations such as Alton Towers and Madame Tussauds. These recommendations should be reinforced with the benefits that the staffs of O2 are currently receiving. With these changes, the job performances of the staff in O2 will enhance, providing them motivation in providing good service and most importantly satisfying their physiology needs. The addition of the recommended benefits should not give a negative effect to the performances of the staff. However the employer should not provide too many goals and targets that are not attainable by the staff. Even though according to the Goal Setting Theory, setting difficult goals can make an employee put in a 100% effort and result in better performance and higher productivity, setting over the extreme difficult goals can cause the staff to not achieve the goals, which will result in bad performances and lower productivity. O2 is one of UKs leading providers of mobile and broadband services to consumers and businesses. 2. According to O2, they had more than 40 million fixed and mobile customers across Europe and in the UK they have 18.4 million customers. So with these facts, the opportunity of employing extra benefits for their staff is possible. With their high and impressive reputation, O2 can negotiate deals with other organizations to implement discounts for their staff. If O2 can invest money and time to ensure that these extra benefits are made for their staff, they will witness a soar in work performance from their staff and overall productivity. Consequence of the change Based on the preferred changes that have taken action, the employees should be satisfied with their psychological and physiological needs, leading them to succeed and to achieve the goals set by the O2. Satisfying the employees needs will increase their work performance and work commitment. At the same time, O2 should witness a soar in work performance from their employees and their overall productivity. However, everything could be double edge sword, as the changes are applied, there are resistance problems which will rise in the process of implementing new changes which may result in change failure or even a negative effect on both employees and O2. Resistance to changes According to Mr Abimbola, it is not ambiguous to see that he resisted against potential changes. The possible action he may take to resist the change will be meeting up with other employees in his working environment and negotiate with his manager. Although he believes that most of the other employees in O2 will accept potential changes in the future, it is considered that Mr. Abimbola will not be the only one who resists changes in working environment. Resistance to changes usually exist in organisations, that are threats to the originations, and every firm is striving to overcome them. Researchers are also working hard in find a way to minimise the resistance. Richard Derwent Cooke (2009), who is a specialist in developing and implementing plans for deflating resistance, developed a framework to overcome resistance to changes, which is shown below (Figure 1): Cooke (2009) stated that in order to deflate the resistance of change, the managers should understand what causes the resistance to occur. There are different reasons why people resist changes, they are differentiated regarding to industries, job position, place, time and many other aspects. Hellriegel and Slocum (2007) Suggested that there are two types of resistance in the organisation which are individual resistance and organisation resistance. According to this case, individual resistance is the key situation for O2. These two authors list six common reasons why people resist changes: the first one is perception; second is personality; and job habit could be one reason. However, the most 3 common reasons are: Threats of power and influence, and fear of unknown, as well as economic reason (Hellriegel and Slocum, 2007). According to the situation, Cookes framework of method is considered to be the appropriate solution for the case of O2s situation. Therefore, in this case what the manager needs to do is to understand the reason behind the resistance. However, in order to do this, the manager needs to communicate with his subordinates and listen to what they think of the change. Finally the manager should do something in response to solve the problems, such as make employees know what exactly will happen if the changes take place or the manager could guarantee employees in advance with certain unchanged after change. PART B INTRODUCTION In order to understand the differences of the work environment in India, we proposed to conduct a structured interview of a sales advisor in Airtel. According to Konsik et al (2007), Airtel is Indias largest telecom industry. The basis of the interview was the same that was conducted for the sales advisor at O2 Company. This allowed us to compare and understand the way of working and applied culture for the same job role in India. JOB DESCRIPTION According to the structured interview conducted, the job of Mr Mayur Goyal is to achieve the required sales target and deal with the queries of the customers approaching him. The daily duty of the sales advisor in the UK (O2) is similar to the daily duty of the sales advisor in India (Airtel) (see exhibit 3). THEORIES OF MOTIVATION HERZBERG TWO FACTOR THEORY According to Herzberg two factor theory, Mr Mayur Goyal is satisfied with the kind of working environment which can be also seen from the interview conducted (see exhibit 3). The communication between the management is followed by a rigid hierarchy and is not comfortable. According to Handy (1996), the working environment is categorised a Role Culture which involves getting the targets achieved quickly and creatively. The operations are carried out by following a certain set of rules and regulation as decided by the company. The communication between the management is complex where they can not directly reach the mangers. Head of Department Team manager Sales Assistant On the other hand, the working environment in O2 is categorised as Task Culture where the targets are achieved quickly and creatively. Moreover the communication between the management is flexible. In other words, the lower management staff can directly approach and communicate the manager. Sales Assistant Head of Department Salary and benefits are one of the crucial internal factors in any organisation as mentioned in the Herzbergs two factor theory environment (Robbins and Judge, 2001). As for the interview conducted in India, Mr Mayur is not satisfied with the kind of salary offered by Airtel but is satisfied with the benefits (see exhibit 2). Whereas on the other hand, Mr Abimbola at O2 is satisfied with the salary offered but he would like to have increased margin of commission and also the increase in the benefits from the company. Moreover as seen from exhibit 1 Mr. Abimbola says that there is lack of staff, due to which the work load increases. This makes the job tedious and the efficiency as a whole reduces. On the other hand, Mr Mayur works efficiently as there is appropriate staff. Hence it makes it easier for him to achieve targets. Hence it can be concluded team work is an important aspect of the internal environment of Herzberg which results in motivation at job. JOB DESIGN The structured interview (exhibit 2) shows that Mr. Mayur has no pressure of working environment, moreover he achieves more than the desired targets. Hence it clearly shows that there isnt any work load on Mr Mayur. In addition, he is working in the industry since 3 years and yet was not given any kind of promotional benefits. Ironically, although the job of Mr Abimbola is target oriented and he struggles with the kind of load set to him due to the shortage of staff as said by him in exhibit 1. Still Mr Abimbola claims to be satisfied from the working environment and also with the kind of responsibilities and benefits provided to him (exhibit 1). Hence it can be observed though the job is same in both the countries, but the working environment is satisfying in UK as compared to India. GOAL SETTING As seen Goal Setting deals in identifying of various goals that are effective in producing the improved levels of motivation and performance in a job environment (Locke, 1968). According to exhibit 1 and 2 it can be clearly seen that the jobs of both sales advisor are Specific, Measurable, Attainable, Relevant and Time Bound. Therefore it can be concluded that both are given a similar type of goals to achieve but, Mr. Mayur completes more than the desired targets set to him giving an optimistic opportunity if compared to the job design of Mr. Abimbola. Hence it can be assumed that Mr. Mayur is more motivated and focused towards his job as compared to Mr. Abimbola. As seen in exhibit 1 Mr Abimbola is given a responsibility of getting involved in setting of the targets with his managers but if compared with Mr. Mayur the case is not the same. Therefore it is observed that there is a communication gap between Mr. Mayur and his managers. As a result he cannot provide any suggestions or recommendation in the setting of targets. Therefore in conclusion from above analyses of theories, it can be stated that there is a difference in organisation structure. In other words Indian job environment is functional structured organisation where there is inappropriate communication due to rigid hierarchy. Whereas the UK environment is a Boundary less structure organisation where the chains of command are eliminated and this results in flexibility. Conclusion The case study majorly considers the different ways in which the work motivation of employees doing a job role can be improved to lead to increased job satisfaction and work performance. It is essential for every organisation to satisfy both; the psychological and physiological needs of an employee. The theories that were used in the research are Herzberg Two factor theory of Motivation, Job Design theory and Goal setting theory of Motivation. With these theories we made recommendations and the results showed that following these theories increases the job satisfaction and work performance of employees. In addition the similar kind of job was taken into consideration in India, and studied the cultural differences in the motivating factor of both the jobs of a same kind but in a different working environment. After the analysis conducted by the use of motivational theories, it was experienced that there was a magnificent amount of culture difference in the job. As a conclusion we can say that the UK job was more satisfying in terms of exposure and responsibilities to be performed in the job as compared to Indian environment which had satisfied Mr. Abimbolas psychological and physiological needs.

Essay --

Doing the same work without stopping for even a minute, can make a representative feel demotivated and exhausted. Weariness can hamper one's profit which can then take a toll on his generally execution and his prospects for an advancement. Captivated representatives voluntarily contribute additional time, exertion and activity to help business triumph. They feel a feeling of reason to their part, and bring excitement, enthusiasm and vitality to the work they do. And also being more roused, submitted and unwavering, captivated laborers are regularly higher entertainers and handle better comes about for both the client and the organization. For representative engagement activities to be great, they must be custom-made to the extraordinary requirements and inspirations of every person. An organization's workers are one of its most profitable possessions, and overseeing them might be a standout amongst the most paramount yet testing assignments needed of a little entrepreneur. Making employment fulfillment starts by first giving a positive nature's domain. Fran Tarkenton says, t...

My Educational Goals and Philosophy Statement Essay -- Philosophy Teac

My Educational Goals and Philosophy Statement 'The most important function of education at any level is to develop the personality of the individual and the significance of his life to himself and to others' -Grayson Kirk. The teaching philosophy of progressivism focuses on developing the whole child. This philosophy not only teaches the core subject material, but it also allows the teacher to help develop the person the child is going to be. John Dewey, founder of progressivism, denounced the scholarly and classical school of curriculum. Dewey thought children should not be taught what to think but how to think through a 'continuous reconstruction of experience.' This implies that children learn best when they do hands on activities, therefore, they are learning by doing. These hands on activities will also incorporate several of the multiple intelligences. The kinesthetic learners will be able to actually do the activity, visual learners get to see the activity being performed, and auditory learners get to hear the directions and steps as the teacher explains them. As a teacher, I intend to present many different activities to the classroom. I feel that is so important to incorporate as many learning styles as possible into each lesson. From my observation in my field experiences, a student that favors one learning style will perform better when that learning style is available for an activity. Hands-on activities also allow for the students to learn by relating what they are studying to the knowledge they have previously acquired. This perspective, know as constructivism, was based mostly on research performed by Swiss psychologist Jean Piaget. Children are not just em... ...g else out there that teachers can learn. New technology, for one, is something that develops each and every day. I feel that the addition of a special education classes as a requirement will further educate and prepare future educators who will continually be in contact with the special education students. As for me, I plan to take on any opportunity to excel in my teaching profession. I want to continue on in my Bachelor?s degree with a specialization in Math and move on to get my Master?s in administration. Education is a wonderful gift that is available to everyone who wants to take part. It is not only about the books and the teaching of the basics. Education is about developing the whole child. It will be my job to develop the child as a person, not just as a student. When I begin my teaching career, I will strive to develop every aspect of the child.

Claire Danes Essay

To what extent do you agree with this point? I think Luhrmann’s film version of Romeo & Juliet brings Act 1 Scene 5 to life exceptionally well. His choice of setting, type of music, designs of costumes, and other film directions and language use portray the original Shakespeare version marvellously. Firstly, the scene and setting. Baz Luhrmann has chosen a brilliant location to house the party. The royal look to the Capulet mansion really shows off what life would have been for the people back in the day, especially people as rich and alike in dignity as the Capulets. It is an enormous house, suggesting that life back then for the rich was very grand, and I believe Luhrmann brings this out brilliantly. There is also a very lively, upbeat atmosphere, stating that back in the olden days, people would like to loosen up and enjoy such divine occasions, with a lot going on. The fireworks, with an array of varying colours, being set off outside of the house also states the lively, celebratory, and happy atmosphere inside, in spite of Tybalt and Romeo being in the same house. The chirpy singing by Mercutio also vindicates my point. Secondly, Baz Luhrmann’s use of music is very intricately chosen. At the very start of the party, we can clearly see Mercutio very lively and upbeat, dancing and singing along to a very apt, upbeat song, showing off the party atmosphere amongst everyone in the mansion. As we get further in into the play, we get a very slow, engaging piece of music played when Romeo and Juliet first meet (through a fish tank! ), whilst Luhrmann has decided to drain out the party atmosphere noises in the background. This slow, indulging, romantic music symbolises the first encounter of Romeo and Juliet. Luhrmann has effectively chosen this music, and this really brings out the romantic, love-at-first-sight feel to it all, and it makes us, the audience, engage into the film, and maybe even allows us to relate it to ourselves, as if we were there, within the action. The music seemed to be a bit ‘Heavenly’, where everything would be perfect between Romeo and Juliet, and it felt like love was in the air. Then, when the Nurse pulls Juliet away, the party atmosphere with people talking immediately comes back, making the audience divert the attention back onto the wider picture, but, more subtly, it makes us, as the very eager audience, want to know more about how Romeo and Juliet will pan out from there. At times, there is the slow, depressing music, when Juliet would look back at Romeo whilst being dragged away by the Nurse, and Romeo would hurry up to catch up with Juliet. On a more general note, we can all feel the anger then Tybalt finds out that Romeo is a Montague, with the more thunderous, down-to-Earth, music being played. Thirdly, another key aspect Luhrmann used to make this film so brilliant in my opinion is his choice of clothing. We can clearly get a feel of how grand the Capulets were. Lady Capulet wore a gold dress, showing how high in status she was. Capulet, likewise being so high in status, wore a plush purple robe at the formal event, showing that they were very rich and liked to flaunt what they had. Interestingly, Paris seemed to be wearing some sort of astronaut, spaceship costume. This might suggest that he was pretty smart, rich, high in status too, and quite proud of himself, as stereotypically, I see astronauts like that, as it is a very grand, albeit difficult, job to take on, and so Paris might have thought very fondly about himself. The wings on Juliet’s back might also suggest to us viewers that Juliet was the ‘angelic’, good-girl type of character, who would want everything to be right for herself. Romeo’s knight suit also caught my attention. Again stereotypically, I associate knights in shining armour as the sort of people who would always come to the rescue and save the day, and would woo people away.